“HATCH the Holidays” delivered 720 dozen eggs to food banks in Lafayette and Bloomington, IN, after the two communities participated in a Twitter contest that raised awareness about the "HATCH for Hunger" program.
With many holiday recipes calling for eggs, their absence in food banks is acutely felt during this season. Not only do eggs make the perfect pumpkin pie, but they are also a source of high-quality protein and nutrients.
HATCH the Holidays is an extension of the HATCH for Hunger program, which already has brought more than 104,000 eggs to food-insecure families throughout Indiana and is facilitating egg donations in grocery stores throughout Indiana. HATCH for Hunger is a program run by Elanco Animal Health, a division of Eli Lilly & Co. and was launched this spring in partnership with Rose Acre Farms and The Kroger Co.
So far, HATCH – with the help of HATCH the Holidays donations – have given 412,080 eggs to families in Indiana, Illinois, Missouri, Michigan and Ohio this December.
"When we heard about HATCH, we were eager to get on campus and tell more people," said Katie Nobbe, the Indiana University Panhellenic Council Vice President of Community Involvement. "Helping people in our community to have access to proper nutrition, like the quality protein and nutrients eggs have, is a passion for many of our sororities on campus. HATCH the Holidays is a wonderful way we can give back to families in Bloomington this winter."
During the Twitter competition, fans and friends of Indiana University and Purdue University competed virtually over the weekend of the IU vs. Purdue football game in Lafayette to win eggs for their local food bank. The school that received the most tweets that included both #HATCHtheHolidays and the hashtag of their school name won the egg drop. Total number of tweets from the Purdue community were 702, with IU enthusiasts tweeting 407 times. Due to the broad reach of the promotion, HATCH decided to thank both communities for their participation with an egg drop for both of 720 dozen eggs.
“One in seven Hoosiers is food-insecure, meaning they do not have access to enough nutritious food,” said Katy O’Malley Bunder, CEO and president of Food Finders Food Bank in Lafayette. “Our food bank serves more than 86,000 residents who currently struggle to know where their next meal will come from. Eggs are a nutritious product that everyone wants, but they are not often found in food pantries. We are so happy that HATCH is working to provide us with eggs for the holiday season and beyond so that we can help families access the nutritious food that they need.”
Food Finders Food Bank and the Hoosier Hills Food Bank has distributed eggs to more than 1,800 families from the Twitter competition.