Thursday, June 20, 2013

Malaysian hatchery integrates new technology

    Hyfresh Group is a fully integrated poultry business, with a feedmill, a breeder farm and broiler farms in several Malaysian States. The company supplies chicken to three broiler processing plants in Sri Sulong, which also serves as headquarter for the company, in Pedas Halal Park and in Singapore.
    Dato Sri Pua Tian Siong, managing director said, "The integrated model is borne out of necessity. Well-managed, it is a competitive model that delivers a fair return." Hyfresh Group has plotted a path for further successful growth.
    "We will grow with the market and by 2016, Hyfresh Group will need another 24 sets of incubators to meet the growing demand for our day-old chicks" said executive director Pua Tian Haw.
    Hyfresh Group uses SmartPro single stage incubation from Pas Reform. The first six sets of SmartPro incubators at Kuantan Hatchery have been operational for more than six months.
    Hatchery managers say they have seen higher percentage hatchability since the installation of Pas Reform incubation technologies. Dr. Khaw Eng San, the Group's Poultry Integration Planner, concurs, "Hyfresh Group selected Pas Reform based on its people, its advanced SmartPro incubation system, the cost of ownership and overall value of investment. Based now also on results, I would say it was a good choice."

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