Wednesday, April 24, 2013

Chicken Media Summit attendees learn poultry meat benefits


    Bill Weldon, vice president of global outreach and development and Western Europe commercial business for Elanco Animal Health, and Susan Finn, president and CEO of the American Council for Fitness and Nutrition, delivered a keynote address to attendees of the 2013 Chicken Media Summit on April 17. Together, they shared how animal source foods are the key to enriching people's lives and feeding the world for the next 50 years.
    The three key elements of this new research focuses on broadening the understanding, empowering collaboration and advancing innovation. Statistics show that by 2050 we are expected to have about 9 billion mouths to feed. That means 70 percent more food will be needed and 70 percent of this will need to come from efficiency-improving technology.
    "Food security has far-reaching ramifications for health productivity and quality of life at the individual, community and global levels," attendees were told. "Historically, as societies emerge from poverty, they begin to consume animal source foods. Meat, milk and eggs provide a nutrient-rich diet, which is critical for brain and muscle development, and disease prevention, along with weight management. All of these combine to improve health and productivity, ultimately enriching people's lives."
    The summit, held in New Bern, N.C., runs April 17–19. The event is being hosted by the National Chicken Council and the U.S. Poultry & Egg Association

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